Parallel   |   http://behance.net/byparallel

“We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”

Based in Guadalajara, Mexico, this Creative agency is dedicated to improve brand experiences. Focused on branding, art direction and packaging.



Posted on Thursday, July 4th at 03:50PM with 1,143 notes
via: lion-gubl , source: thedsgnblog

tagged as: m,
  1. thekinkyhipster reblogged this from thedsgnblog
  2. nogradients reblogged this from thedsgnblog
  3. ororcia reblogged this from yoonsics
  4. pamelardz reblogged this from thedsgnblog
  5. thewrongkhristol reblogged this from comegatos
  6. ji-wi reblogged this from taohuns
  7. go-amolodulce-things reblogged this from yoonsics
  8. shirahoshi reblogged this from yoonsics
  9. seoujung reblogged this from noteclue
  10. infinitize-exo reblogged this from aguapapi
  11. aguapapi reblogged this from taohuns
  12. sora-no-natsu reblogged this from taohuns
  13. ineedfringe reblogged this from kimjhyun
  14. pomarsu reblogged this from yoonsics
  15. yoonsics reblogged this from kimjhyun
  16. kimjhyun reblogged this from jikung
  17. jikung reblogged this from taohuns
  18. krismekreme reblogged this from noteclue
  19. chocolate--banana reblogged this from taohuns
  20. kaebsyul reblogged this from taohuns
  21. taohuns reblogged this from hvun
  22. hvun reblogged this from noteclue
  23. eunjies reblogged this from noteclue
  24. 34ft reblogged this from baek-hyun
  25. happyshimshim reblogged this from xiuhan
  26. leaf-jelly reblogged this from xiuhan
  27. escapingrealities reblogged this from xiuhan