Parallel   |   http://behance.net/byparallel

“We decided to change the concept by using a new packaging system focused on the substrate and product speech. This will lead to a more natural feel of the product, being able to see it and almost taste it by its natural colors and textures. The logotype was re-designed to make it modern and adjust some old aspects of the first logotype. We decided to conserve the rounded shape and the rounded typography making it more playful and fun. Using just the traditional “rosa mexicano” we designed a vibrant but sophisticated color palette, leading to a more specific target; a traditional brand adjusted to modern times.”

Based in Guadalajara, Mexico, this Creative agency is dedicated to improve brand experiences. Focused on branding, art direction and packaging.



Posted on Thursday, July 4th at 03:50PM with 1,145 notes
via: lion-gubl , source: thedsgnblog

tagged as: m,
  1. ajcamorlinga reblogged this from ajcamorlinga
  2. gdctrani reblogged this from thedsgnblog
  3. thekinkyhipster reblogged this from thedsgnblog
  4. nogradients reblogged this from thedsgnblog
  5. ororcia reblogged this from yoonsics
  6. pamelardz reblogged this from thedsgnblog
  7. thewrongkhristol reblogged this from comegatos
  8. ji-wi reblogged this from seukes
  9. go-amolodulce-things reblogged this from yoonsics
  10. shirahoshi reblogged this from yoonsics
  11. seoujung reblogged this from noteclue
  12. infinitize-exo reblogged this from aguapapi
  13. aguapapi reblogged this from seukes
  14. sora-no-natsu reblogged this from seukes
  15. ineedfringe reblogged this from ikuren
  16. pomarsu reblogged this from yoonsics
  17. yoonsics reblogged this from ikuren
  18. ikuren reblogged this from jikung
  19. jikung reblogged this from seukes
  20. krismekreme reblogged this from noteclue
  21. chocolate--banana reblogged this from seukes
  22. seukes reblogged this from yngvz
  23. yngvz reblogged this from noteclue
  24. eunjies reblogged this from noteclue
  25. 34ft reblogged this from baek-hyun
  26. happyshimshim reblogged this from xiuhan